Building a Restaurant Brand

Patti Faulkner • November 22, 2016

Not just a cook. Jack Allen's Kitchen.

Strategis in Austin hired Premise to create a brand for a new restaurant venture. Executive chef and owner Jack Gilmore, along with partner Tom Kamm set out to provide Central Texas with fresh, locally sourced food in an atmosphere that celebrated their Texas Roots.

From the logo to the advertising, website and customer communications, Premise put Jack Allen's Kitchen on the map with three locations now open in the greater Austin market. Even with new partners and consultants on the team, the essence of the brand we launched has remained true to its roots.

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Premise's experience runs deep inrestaurants. Ask about our other restaurant success stories. info@brandpremise.com

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7 Free Strategies for Building Brand Awareness

By Patti Faulkner • February 28, 2023

For any business owner, building brand awareness is an essential part of getting your business off the ground and out into the market.

How to Curate Content for Each Social Media Channel

By Patti Faulkner • July 23, 2021

Social media has the power to connect strangers, influence decisions, and spark movements among diverse audiences. However, due to its fast-paced and ever-changing nature, social media oscillates between being a friend and a foe to growing businesses. On one hand, social media is one of the best and most effective marketing tools that small businesses have access to. It can reach lots of people in a short amount of time. On the other hand, constantly developing original content that is trending and engaging is often a huge challenge! It’s tough trying to maintain both quality and quantity. Luckily, it is possible to curate content that appeals to each social media platform. The term “curate” is originally from the museum industry and was used to describe people who tracked down particular art exhibits to be displayed in galleries. Today, marketers borrow this term to describe a method of sharing other people’s work in a way that can help you appeal to your followers. That being said, it is not just sharing a bunch of articles via social media and calling it a day. Curating content requires intentionality, purpose, and style.

Four Parts of a Strong Brand

By Patti Faulkner • July 23, 2021

Find out how you can develop a strong brand with these four beginning steps.

From an Idea to a Marketable Brand

By Patti Faulkner • July 17, 2017

The team at Boundary 44 brought on Premise to help launch and brand their business concept. The central Oregon partners wanted to provide a subscription based maintenance program for homes and businesses. Premise had previously helped Ron brand and market his custom home building company so the team was not unfamiliar. This however needed both brand consulting and marketing. Premise helped with the naming and full brand package to launch their website and marketing materials. Premise also developed the marketing plan and launch strategy for the company, and manages the campaigns and ongoing programs today. Right now they've asked us to slow down the marketing plan so they can catch up. I think that is a good problem to have don't you? >>> Looking to take your idea or business to market? The team at Premise is used to taking their clients from zero to 60 in a very short time frame. See all our branding services here .

Introducing the Nation to a New Homebuilder

By Patti Faulkner • July 17, 2017

When a national real estate firm came to Premise they were looking to create a fresh new home builder brand to launch just as the market was recovering, Premise led the branding for elacora - a new home builder launching in California, Colorado and Florida. Essential to the process was creating a uniqueness in their brand and voice. With each market cluttered we wanted a unique perspective to home building and the home builder. We worked with RCS to create the full brand package. Not to be left out our team of talented designers wove magic into the naming, positioning, identity, sales collateral, sales centers, web sites and apparel. By creating a toolbox of materials sales agents can use in their offices, Premise was able to create a strong, unique, and scalable brand for elacora. This retail brand was "refreshing" as stated by many of the buyers of their new elacora home. >>> Premise's experience runs deep in the real estate industry. For more information on services and projects we have branding check this out .

Branding a National Office Owner

By Patti Faulkner • November 22, 2016

Premise was brought into Rosemont Realty to develop a national brand and awareness. Premise has acted as an out-sourced marketing department. - a service we offer many of our clients, for the past four years. In four years, Premise developed not only one, but two, brands for this owner/operator. In 2015, they were re-branded Gemini Rosemont with the introduction of a Chinese investment partner, Gemini Investments. We established a branded set of materials, website, inter-company communications portal, tenant relations programs, domestic and international investor relations materials, and marketing leasing campaigns. Now, with the legs to take them to the next level they are bringing marketing in-house. >>> Premise's experience runs deep in the real estate industry. Want to know more about our real estate services? Check us out.